With the holiday season approaching, most people think it’s the perfect time to take a break, buy new things, try new places, and have fun with family and loved ones.
Many businesses are looking for the best marketing campaigns for each season, whether it’s the entire holiday season, a specific day like Christmas, or a New Year’s celebration.
A lot of businesses consider making the perfect seasonal marketing campaign, either for the entire holiday season, a specific day like Christmas or for the New Year celebrations.
Crafting the appropriate campaign for your business during this period can be a bit challenging with so many different aspects to consider. To help you create the best campaign for your business we shared some recommendations below to guide you.
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Don’t go with every season; pick the right one
As with any marketing campaign, it is important to be goal-oriented and strategic. If the season does not resonate with your audience, it will be difficult to get results from a campaign centered around it. So, do your research to know the best season and approach to target your niche audiences during the specific seasons.
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Narrow down the message and approach
Similar to understanding the right seasons for your campaigns, it is equally important to narrow down your message. Your campaign message must be able to evoke emotions and cause them to take an action. The purpose of dealing with emotions is to create a connection with your audience and make your message more receptive.
To achieve these, consider mapping out an acquisition journey, tailoring your content and include clear CTAs, you should also ensure that your purchase process is seamless to avoid low conversions.
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Create a budget
To successfully run any marketing campaign, one thing has to always be in place – your budget. This will cover and analyze all financial obligations with a clear path to expected results, your budget should be fine-tuned to avoid surprises.
Things you may need to consider when drafting include:
- Ongoing marketing or advertising expenses
- Bonuses or gifts for employees or customers
- Gifts for vendors or clients
- Added payroll costs for seasonal employees
- Packaging and delivery costs
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Broadcast your campaign
The purpose of creating a campaign is to engage your customers and prospects. It is important to make use of all marketing platforms such as email, social media, PR, blogging, SEO etc. to amplify your reach.
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Review the outcome
It is crucial to detail the outcome of your campaign carefully. Use it to measure your performance quota and reference for future campaigns. When documenting ensure all details are recorded not only the successful aspects but also the challenges and weak side. With this you would be able to work on them for better improvement next time
Conclusions
Seasonal campaigns are better when they are distinct. Unlike the everyday campaigns, it involves more concise and strategic planning.